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and together, we will transform your online strategy, establish your team as an authority in cybersecurity, and create a content strategy like no other.
I believe you have landed on this page for a reason.
If you think about it, it’s probably because you’ve exhausted a significant portion of your budget while trying to sell your products or services to everybody…
…but your team hasn’t been able to establish the brand identity and connection needed to generate buy-in from prospective clients.
You’ve heard of many ways to be seen and heard online, and right now, your team has no idea where to start gaining traction on social media platforms.
You’ve probably seen other IT or Cybersecurity companies – teams with half as many capabilities as you – shining online to be seen and heard by their prospects.
They’re leveraging unique social media and online marketing strategies to grow their presence.
And that’s empowering them to future-proof their business and stand out from their competition.
That’s what creating a go-to cybersecurity brand will do for your team.
Cybersecurity isn’t being fully embraced by the private sector yet. This is bound to change sooner rather than later.
That means every business in the cybersecurity industry will be doing and selling the same thing. It will be incredibly difficult to differentiate your brand and become the go-to partner if you don’t act now.
It might not be clear where you can start getting ahead of the competition with the plethora of options out there.
That’s where teaching your team about social media marketing
will help you build momentum as a collective.
When you try to sell to everybody, you end up selling to nobody. That’s what 50,000 hours of accumulated knowledge in starting, owning, and building businesses, social media marketing, and cybersecurity education has taught me.
Niching down to find a specific subset of ideal clients based on the value you offer and their unique needs will help your team create more effective marketing strategies and offer better products and services.
But that’s easier said than done, especially when you’ve been targeting any organization interested in working with you for many years. You cannot start generating leads until the team is clear on who your prospects are and what they need to know, like, and trust you.
Getting more leads isn’t just about spending more money or making more persuasive messages. Your team needs to evaluate all your online touchpoints, including your Google business page, Google Reviews, LinkedIn banners, and more…
… When you have a shared understanding of who your ideal clients are, refresh every touchpoint, and know how to target them, it becomes a whole lot easier to design online messages that will address their needs.
Your team will need to learn social media algorithms to create strategies that work in accordance with these social platforms, so they can amplify your efforts instead of taking 2 steps forward and 1 step backward in the online space.
Most cybersecurity experts understand how to deliver quality products and services but don’t know how to market them by leveraging sophisticated social media algorithms to amplify their reach and establish their brand presence…
They know which clients or companies to target but don’t know how to communicate with them, stand out on social media, and address their needs in a language that clients can understand.
With #CyberSocial Group Coaching, your team is getting everything.
As in, a tried-and-tested system that I’ve perfected after starting and building multi-million-dollar businesses for over 20 years. This system will make you stand out and be seen as the go-to cybersecurity brand.
No need to spend thousands of dollars in marketing and advertising to boost your sales – I’m giving you access to millions of eyeballs through my thriving LinkedIn and YouTube channels that regularly generate over 3.5M and 750K views respectively.
I’ve separated #CyberSocial Bootcamp into 4 phases to make your progress manageable:
The first phase of the program helps you zone in on what makes you unique, who your ideal clients are, and what makes them unique.
The second phase will be where you create content based on your target audience and the type of messaging they need.
This third phase is where you will put your strategies, research, and insights into a content calendar.
This last phase is the time for you to start dominating social media and shining above the rest of the competition.
You have a decision to make right now.
You can keep letting other cybersecurity companies – people with half your knowledge, skills, and capabilities – outshine you on social media.
Or you can start to future-proof your business by building your online presence now … so you will be “THE” go-to brand when prospective clients begin to look for a cybersecurity partner.
Only you can make the right decision. Don’t let your fear of the unknown stop you from taking your cybersecurity brand to a whole new level.
Click the button below to schedule a call with Dana to discuss the group coaching
I’m pleased that you’ve decided to take the first big step towards future-proofing your business.
I can’t wait to speak to you on our onboarding call!
Dana Mantilia
Dana Mantilia is an internationally recognized cyber security speaker and social media expert. She specializes in simplifying technical messages and guiding organizations Step-by-Step to create a fresh Digital Marketing Strategy that gains them clients.
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